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CLidl Ireland/UNorthern IrelSand | SustainaTbility ProgresOs Report 2018/M19 ERAND RES UNSICOACTIOENTSY PO NS IB LE COM OUR SUSTAINABILITY ACTIVITIES ARE REGULARLY COMMUNICATED THROUGH A VARIETY OF CHANNELS – SOCIAL MEDIA, WEBSITE, ON OUR STORE LEAFLETS AND BILLBOARDS AND IN THE MEDIA. WE UTILISE TARGETED CONTENT THROUGH THE FOLLOWING SOCIAL MEDIA CHANNELS: FACEBOOK, TWITTER, INSTAGRAM AND LINKEDIN. Lidl Book of Listening A good example of how we can use our broad reach for positive change is through our partnership with Jigsaw, the National Centre for Youth Mental Health. Not only are we pledging to fundraise €1 million for Jigsaw, we want to educate adults about how they can support young people by being OneGoodAdult. In conjunction with our charity partner, we developed an advertising campaign educating adults on ‘Listening’. The campaign reached millions of people across We link this content to our bespoke CSR websites www.lidl.ie/CSR in Ireland and www.lidl-ni.co.uk/CSR in Northern Ireland, where customers and stakeholders can learn more about our initiatives, policies and challenges as well as provide feedback. We are keen to inform customers about our progress but also provide engaging information about sustainability topics; from useful tips on how to prevent food waste in the home to informing customers on supporting young people’s mental health and encouraging them to save energy. Internally we communicate our initiatives, generate engagements, share our achievements and recognise employees’ contributions through our internal communications channels such as our intranet, quarterly magazine, employee app and celebration events like the National Achievement Awards. Ireland through radio, social media and our ‘Lidl Book of Listening’ handed out in stores. Highlight Jigsaw are Lidl’s charity partner for the next three years. Through this partnership we have made a commitment of €1 million to support Jigsaw’s vision of a healthier, better Ireland. We have also made a commitment to you, our customer. We support Jigsaw and Jigsaw supports us all by helping to find ways to really listen to young people about their mental health. To be that One Good Adult in the life Lidl Book of Listening of a young person. Find out more at: jigsaw.ie/onegoodadult 165969 LIDL Jigsaw Mental Health_A7Booklet_p_0709_5.indd 2 07/09/2018 17:05 Resources and Agriculture Supply Chain and Processing Operations and Processes Customer and Society Agricultural Inputs Cultivation & Harvesting Animal Keeping Production Processing Transportation Logistics Centre Transportation Stores and Services Purchase Usage Disposal M page 59