Ending the decade on a high with Liffey Valley
Without doubt Q4 is the busiest time of year for Liffey Valley Shopping Centre – from Halloween events and the arrival of Santa Claus to the hectic Christmas shopping period and the lead up to the January Sales. Naturally, a heavily weighted media plan was put in place to ensure the Dublin shopping centre had a strong presence throughout the period.
With a particular focus on social media we generated a vast range of assets for each occasion including online video, radio, OOH, DOOH, print, digital, paid and organic social content and point of sale. Messaging was tailored to different audiences on digital and social channels resulting in greater engagement for the brand and record footfall figures in the centre.